that email girl

Your brand deserves elevated email designs

..think outside the drag-and-drop builder.

Welcome to my portfolio! Featuring emails I’ve created for some of my lovely clients and a few of my favorite brands. Enjoy!

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I've had the opportunity to work with Xtrema Cookware for many years to optimize their email & SMS channels within Klaviyo. Together, we craft compelling campaign sends, and I have thoroughly built out their automations well beyond the standard Welcome, Browse Abandon, and Cart flows.

Klaviyo channels consistently drive 35%-40% of Shopify revenue each month and I'm proud to say that email is their most consistent marketing channel. 📈

For over two years, Michelle has been an essential part of the Xtrema family, helping us revamp our email flows and driving consistent growth. The best part? Her flexibility and willingness to test and try new things! We’re always bringing fresh ideas and projects her way, and Michelle dives in with enthusiasm every time. Her creativity, strategic thinking, and adaptability have made her an invaluable partner. If you’re looking for someone who’s not just talented but also game for innovation, I highly recommend Michelle. Thank you for all you do, Michelle—here’s to more exciting projects ahead! 🚀
Patrick Bergstrom, Xtrema Cookware | Chief Marketing Officer Testimonial: For over two years, Michelle has been an essential part of the Xtrema family, helping us revamp our email flows and driving consistent growth. The best part? Her flexibility and willingness to test and try new things! We’re always bringing fresh ideas and projects her way, and Michelle dives in with enthusiasm every time. Her creativity, strategic thinking, and adaptability have made her an invaluable partner. If you’re looking for someone who’s not just talented but also game for innovation, I highly recommend Michelle. Thank you for all you do, Michelle—here’s to more exciting projects ahead! 🚀
Patrick BergstromXtrema Cookware | Chief Marketing Officer
I often say to our team, we found a true gem working with you Michelle, you are professional, fun, filled with passion and always make the ideas in my brain come to life!! We are glad you have felt the love from our team because your work is a true extension of our family and brand, thank you for being YOU!
Holly Bergstrom, Xtrema Cookware | Brand Partnership Manager Testimonial: I often say to our team, we found a true gem working with you Michelle, you are professional, fun, filled with passion and always make the ideas in my brain come to life!! We are glad you have felt the love from our team because your work is a true extension of our family and brand, thank you for being YOU!
Holly BergstromXtrema Cookware | Brand Partnership Manager
Thank you Michelle for all you are doing on behalf of Ceramcor and our Xtrema Cookware brand. Your performance continues to generate excellent results. Thank you so much. 🤩
Richard Bergstrom, Xtrema Cookware | Founder Testimonial: Thank you Michelle for all you are doing on behalf of Ceramcor and our Xtrema Cookware brand. Your performance continues to generate excellent results. Thank you so much. 🤩
Richard BergstromXtrema Cookware | Founder
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James Oro is a premium eyewear brand designed in downtown Los Angeles. I've had the opportunity to design emails and build out the flows from the ground up and optimize the email & SMS channel.

I worked with Michelle for over 2 years and the experience was perfect. She's extremely knowledgable about the space and is very proactive in her workflow. I highly recommend working with her.
Josh James
Josh JamesJames Oro | Founder & CEO
Just wanted to say thanks for all the help and support on James Oro. I thought you did an absolutely killer job especially with doing HTML emails. All of the work done + reporting was on par with the best agencies I've been part of or worked with!
Matt Martinez James Oro | Head of Growth Marketing Testimonial: Just wanted to say thanks for all the help and support on James Oro. I thought you did an absolutely killer job especially with doing HTML emails. All of the work done + reporting was on par with the best agencies I've been part of or worked with!
Matt MartinezJames Oro | Head of Growth Marketing
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Moon Magic is a DTC jewelry brand that uses Shopify as their eCommerce platform and Klaviyo integration for their email and SMS marketing

Moon Magic is a popular jewelry brand with a large subscriber base. I manage the email and SMS channels for this growing eCommerce store and together we focus on email acquisition and promoting frequent new collection launches. Both channels are very successful and drive significant traffic and revenue for the brand.

Working with Michelle is like having an entire email team in one person. Strategy, design, copy, coding -she does it all. She helped us take our email program to a new level in both quality and performance and is super easy to work with.
Markus Bange
Markus BangeCOO of Moon Magic
Michelle took over our email marketing and instantly made life easier for the whole team. She quickly understood our brand and handled all the heavy lifting so we could focus on other areas. She’s not only highly skilled and delivered fast results, but also a genuinely great person to work with.
Marius Heger
Marius HegerMoon Magic Brand Manager
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