that email girl

welcome

I'm Michelle Hollatz

Klaviyo Expert for Shopify Brands | Email & SMS Lifecycle Marketing Manager

World domination… or at least, inbox domination. ✌️

I’m a Klaviyo certified partner specializing in full service email & SMS marketing for Shopify eCommerce brands: Program auditing, copywriting, design, coding, testing, optimization, strategy, and automations.

WORK WITH ME!
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  • Klaviyo Expert Email & SMS Marketing Manager for Shopify eCommerce brands

email marketing from start to finish

CREATIVE EMAILS

Clever copywriting and dynamic design to stand out in the inbox.

HTML CODING

Custom, mobile first design. Think outside the drag & drop builder!

AUTOMATION

Automated triggers and workflow setup, testing, and optimization.

STRATEGY

Monthly analytics reporting and results driven marketing strategies.

email is NOT dead

Email is essential for a modern eCommerce business and it isn’t going anywhere! In fact, email marketing has the highest ROI of all marketing channels, averaging about $42 in return for every $1 spent – that’s 4200% ROI! Not only that, email is nearly 40 times more effective for driving customer acquisition than Facebook and Twitter combined.

Email & SMS should not only be your highest ROI channel, but it should also be the most consistent. If your retention channels are not driving 30% or more of your Shopify revenue, we should talk…

  • Email & SMS Marketing for Shopify Brands | Klaviyo Certified Expert Drive conversions and increase revenue with a skilled email marketing specialist.

ABOUT Me

📧 I live and breathe email marketing and I love working with brands to elevate, refine, and execute email strategy that aligns with their long-term goals.

🌱 I’m NOT AN AGENCY—you’re not working with an anonymous team. I consider myself part of your brand’s inner circle. I have limited availability and only work with a small number of clients to ensure every partnership gets the attention and depth it deserves.

📈 I have over 10 years of experience managing retention programs end to end—from strategy and segmentation to execution and optimization. I specialize in helping eCommerce brands scale email and SMS into top revenue-generating channels.

Klaviyo
Email Automation
HTML Coding
Email Design
GET TO KNOW ME
Klaviyo certified partner with over 10 years of experience managing retention programs end-to-end for eCommerce brands.
grow your audience
Build your email & SMS list with optimized opt-ins and engaging content. Expand your brand recognition and reach your audience where it matters—their inbox.
spice up your designs
Out with the old and in with the BOLD! Think outside the drag-and-drop builder, and stand out in the inbox with custom, creative emails designed for your brand.
refreshing copy
Has your newsletter copy gone a bit stale? Breathe life back into your email program with clever newsletter concepts and compelling copywriting that converts.
no more guessing games
Take the guesswork out of automation, segmentation, and email strategy. Put your email marketing on auto-pilot but don't forget to test and optimize!
WORK WITH ME

MY WORK

Check out my portfolio to see emails I’ve created for some of my lovely clients and a few of my favorite brands.

MY PORTFOLIO

kind words from some of my lovely clients...

I worked with Michelle for over 2 years and the experience was perfect. She's extremely knowledgable about the space and is very proactive in her workflow. I highly recommend working with her.
Josh James
Josh JamesJames Oro | Founder & CEO
Just wanted to say thanks for all the help and support on James Oro. I thought you did an absolutely killer job especially with doing HTML emails. All of the work done + reporting was on par with the best agencies I've been part of or worked with!
Matt Martinez
Matt MartinezJames Oro | Head of Growth Marketing
For over two years, Michelle has been an essential part of the Xtrema family, helping us revamp our email flows and driving consistent growth. The best part? Her flexibility and willingness to test and try new things! We’re always bringing fresh ideas and projects her way, and Michelle dives in with enthusiasm every time. Her creativity, strategic thinking, and adaptability have made her an invaluable partner. If you’re looking for someone who’s not just talented but also game for innovation, I highly recommend Michelle. Thank you for all you do, Michelle—here’s to more exciting projects ahead! 🚀
Patrick Bergstrom
Patrick BergstromXtrema Cookware | Chief Marketing Officer
I often say to our team, we found a true gem working with you Michelle, you are professional, fun, filled with passion and always make the ideas in my brain come to life!! We are glad you have felt the love from our team because your work is a true extension of our family and brand, thank you for being YOU!
Holly Bergstrom
Holly BergstromXtrema Cookware | Brand Partnership Manager
Thank you Michelle for all you are doing on behalf of Ceramcor and our Xtrema Cookware brand. Your performance continues to generate excellent results. Thank you so much. 🤩
Richard Bergstrom
Richard BergstromXtrema Cookware | Founder
Working with Michelle is like having an entire email team in one person. Strategy, design, copy, coding — she does it all. She helped us take our email program to a new level in both quality and performance and is super easy to work with.
Markus Bange
Markus BangeCOO of Moon Magic
Michelle took over our email marketing and instantly made life easier for the whole team. She quickly understood our brand and handled all the heavy lifting so we could focus on other areas. She’s not only highly skilled and delivered fast results, but also a genuinely great person to work with.
Marius Heger
Marius HegerMoon Magic Brand Manager

LET’S CONNECT

Ready to take your email marketing to the next level? Feel free to send over your brand details and any questions you might have and we’ll discuss setting up a discovery call. From there, we’ll dive into your goals and see if my services might be a good fit for your brand.

 

***I have limited availability and only work with a small number of clients to ensure every partnership gets the attention and depth it deserves.

 

Booking now!

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