that email girl

KLAVIYO EXPERT FOR SHOPIFY ECOMMERCE BRANDS

Lifecycle email & SMS marketing designed to increase retention, repeat purchases, and customer lifetime value.

Hi! I’m Michelle, a.k.a. that email girl. I’m a Klaviyo certified partner specializing in full service email & SMS marketing for Shopify eCommerce brands: Program auditing, copywriting, design, coding, testing, optimization, strategy, and automations.

SERVICES
PORTFOLIO
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TRUSTED BY GROWING ECOMMERCE BRANDS

IS YOUR BRAND LEAVING MONEY ON THE TABLE?

email is not dead.

Email is essential for a modern eCommerce business and it isn’t going anywhere! In fact, email marketing has the highest ROI of all marketing channels, averaging about $42 in return for every $1 spent – that’s 4200% ROI! Not only that, email is nearly 40 times more effective for driving customer acquisition than Facebook and Twitter combined.

Email & SMS should not only be your highest ROI channel, but it should also be the most consistent. If your retention channels are not driving 30% or more of your Shopify revenue, we should talk…
Let’s revive your Klaviyo channels together

Klaviyo Email Marketing Services for Shopify Brands


retention & lifecycle marketing from start-to-finish

1

Audit & Strategy

Analyze your account data, and customer journey to create a custom strategy.

2

Flows & optimization

Build or optimize your Klaviyo flows to convert subscribers and recover lost revenue.

3

Campaigns & Execution

High converting campaigns that nurture, sell, and keep your audience engaged.

4

Analyze & Iterate

Review performance, continuously refine, A/B test, and scale what’s working.

a little about me:

I live and breathe email marketing and I love working with brands to elevate, refine, and execute email strategy that aligns with their long-term goals.

I'm NOT AN AGENCY—you're not working with an anonymous team. I consider myself part of your brand’s inner circle. I have limited availability and only work with a small number of clients to ensure every partnership gets the attention and depth it deserves.

I have over 10 years of experience managing retention programs end to end—from strategy and segmentation to execution and optimization. I specialize in helping eCommerce brands scale email and SMS into top revenue-generating channels.

ABOUT ME

Scale Email & SMS into a top revenue channel

Klaviyo services that drive real revenue

Klaviyo Audits

In-depth analysis of your flows, campaigns, and account setup with strategic recommendations.

Welcome Flow Optimization | Convert subscribers into customers with strategic, on-brand welcome experiences.

Welcome Flow Optimization

Convert subscribers into customers with strategic, on-brand welcome experiences.

Cart Recovery

Recover more lost sales with smart, persuasive flows that go beyond ‘you forget something.’

Lifecycle Strategy

Build a full-funnel email & SMS strategy designed to increase purchases and customer LTV..

Campaign Execution

High-converting campaigns that drive revenue without over-discounting.

SMS Marketing

Grow your SMS list and drive conversions and customer loyalty.

Personalization

Build a full-funnel email & SMS strategy designed to increase purchases and customer LTV.

Segmentation High-converting campaigns that drive revenue without over-discounting.

Segmentation

High-converting campaigns that drive revenue without over-discounting.

A/B Testing

Discover exactly what drives opens, clicks, and conversions to gain actionable insights.

Let’s collaborate

ecommerce email marketing

design portfolio

From welcome flows and abandoned cart automations to promotional campaigns and retention strategy, I help Shopify brands build smarter lifecycle marketing systems in Klaviyo.

PORTFOLIO

Testimonials

kind words from some of my lovely clients

I worked with Michelle for over 2 years and the experience was perfect. She's extremely knowledgable about the space and is very proactive in her workflow. I highly recommend working with her.
Josh James
Josh JamesJames Oro | Founder & CEO
Just wanted to say thanks for all the help and support on James Oro. I thought you did an absolutely killer job especially with doing HTML emails. All of the work done + reporting was on par with the best agencies I've been part of or worked with!
Matt Martinez
Matt MartinezJames Oro | Head of Growth Marketing
For over two years, Michelle has been an essential part of the Xtrema family, helping us revamp our email flows and driving consistent growth. The best part? Her flexibility and willingness to test and try new things! We’re always bringing fresh ideas and projects her way, and Michelle dives in with enthusiasm every time. Her creativity, strategic thinking, and adaptability have made her an invaluable partner. If you’re looking for someone who’s not just talented but also game for innovation, I highly recommend Michelle. Thank you for all you do, Michelle—here’s to more exciting projects ahead! 🚀
Patrick Bergstrom
Patrick BergstromXtrema Cookware | Chief Marketing Officer
I often say to our team, we found a true gem working with you Michelle, you are professional, fun, filled with passion and always make the ideas in my brain come to life!! We are glad you have felt the love from our team because your work is a true extension of our family and brand, thank you for being YOU!
Holly Bergstrom
Holly BergstromXtrema Cookware | Brand Partnership Manager
Thank you Michelle for all you are doing on behalf of Ceramcor and our Xtrema Cookware brand. Your performance continues to generate excellent results. Thank you so much. 🤩
Richard Bergstrom
Richard BergstromXtrema Cookware | Founder
Working with Michelle is like having an entire email team in one person. Strategy, design, copy, coding — she does it all. She helped us take our email program to a new level in both quality and performance and is super easy to work with.
Markus Bange
Markus BangeCOO of Moon Magic
Michelle took over our email marketing and instantly made life easier for the whole team. She quickly understood our brand and handled all the heavy lifting so we could focus on other areas. She’s not only highly skilled and delivered fast results, but also a genuinely great person to work with.
Marius Heger
Marius HegerMoon Magic Brand Manager

Feel free to send over your brand details and any questions you might have and we’ll discuss setting up a discovery call. From there, we’ll dive into your goals and see if my services might be a good fit for your brand.

***I have limited availability and only work with a small number of clients to ensure every partnership gets the attention and depth it deserves.

Booking now!

Ready to scale your klaviyo channels?

get in touch

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Klaviyo-certified email marketing consultant helping Shopify ecommerce brands improve retention, lifecycle marketing, and customer lifetime value through strategic email & SMS marketing.