About – That Email Girl

years of experience

0 +

email marketing
from start to finish
Hello! I'm Michelle Hollatz

TRUSTED BY GROWING ECOMMERCE BRANDS

Never worry about your retention channels again.

work with me.

No need to hire a copywriter, a designer, a strategist, a coder, and an analytics manager (or an expensive agency) for your email marketing and SMS programs. Ready to sip peach Bellinis on a beach and never worry about email marketing again? I will take care of your email and SMS marketing from start-to-finish.

Coming from the agency world, I’ve made it my mission to provide premium agency level service — including deliverables, analytics, and full-service support you would expect from an enterprise agency, but with the benefit of flexibility and the personal touch of working with an independent marketing freelancer.

I am ALWAYS challenging myself to improve, learn, and stay up-to-date on industry trends so that my work is completely up to snuff. For you, this means when you work with me, I will knock it out of the park. Every. Single. Time. I take pride in my work and I want my clients to be 100% delighted with every project, 100% of the time.

I want to help you elevate your email program with clever and compelling copy, and breathe life back into your email strategy. With a fresh look at your email program, we can work together to implement strategies proven to kick start your engagement KPIs, site traffic, and conversions.

TECHNICAL SKILLS

Klaviyo Certified Partner

I have in-depth experience with many enterprise-level ESPs including Klaviyo, IBM Marketing Automation (Silverpop), Bronto, Braze (App Boy), Maropost, Emarsys, Mail Chimp, and others, as well as SMS platforms and email acquisition overlay builders such as Attentive, JustUno, Privy, etc. That being said, I am Klaviyo certified and highly recommend Klaviyo to all of my clients.

Experience

QUALIFICATIONS & KEY ACHEIVEMENTS

I have industry background in every aspect of email marketing, including copywriting, design, coding, SMS, complex audience segmentation, database management in high-volume, multi-channel environments, A/B testing, analytics, and strategy.

10+ years of lifecycle marketing experience
30–45% of total eCommerce revenue through email & SMS for DTC brands.
Increased flow revenue 120% within 90 days by rebuilding automation architecture
Built lifecycle programs generating $1M+ annual email revenue
Improved campaign CTR by 40% through segmentation & creative optimization

Klaviyo

Email Automation

HTML Coding

Email Design

kind words from some of my lovely clients...

I worked with Michelle for over 2 years and the experience was perfect. She's extremely knowledgable about the space and is very proactive in her workflow. I highly recommend working with her.

Just wanted to say thanks for all the help and support on James Oro. I thought you did an absolutely killer job especially with doing HTML emails. All of the work done + reporting was on par with the best agencies I've been part of or worked with!

For over two years, Michelle has been an essential part of the Xtrema family, helping us revamp our email flows and driving consistent growth. The best part? Her flexibility and willingness to test and try new things! We’re always bringing fresh ideas and projects her way, and Michelle dives in with enthusiasm every time. Her creativity, strategic thinking, and adaptability have made her an invaluable partner. If you’re looking for someone who’s not just talented but also game for innovation, I highly recommend Michelle. Thank you for all you do, Michelle—here’s to more exciting projects ahead! 🚀

I often say to our team, we found a true gem working with you Michelle, you are professional, fun, filled with passion and always make the ideas in my brain come to life!! We are glad you have felt the love from our team because your work is a true extension of our family and brand, thank you for being YOU!

Thank you Michelle for all you are doing on behalf of Ceramcor and our Xtrema Cookware brand. Your performance continues to generate excellent results. Thank you so much. 🤩

Working with Michelle is like having an entire email team in one person. Strategy, design, copy, coding — she does it all. She helped us take our email program to a new level in both quality and performance and is super easy to work with.

Michelle took over our email marketing and instantly made life easier for the whole team. She quickly understood our brand and handled all the heavy lifting so we could focus on other areas. She’s not only highly skilled and delivered fast results, but also a genuinely great person to work with.

LET’S CONNECT

Ready to take your email marketing to the next level? Feel free to send over your brand details and any questions you might have and we’ll discuss setting up a discovery call. From there, we’ll dive into your goals and see if my services might be a good fit for your brand.

***I have limited availability and only work with a small number of clients to ensure every partnership gets the attention and depth it deserves. Booking now!

that email girl