..think outside the drag-and-drop builder.
Welcome to my portfolio! Featuring emails I’ve created for some of my lovely clients and a few of my favorite brands. Enjoy!
This trendy handbag brand was my very FIRST client and still one of my all-time favorites! I love including creative and playful elements in the designs for this brand.
I've had the opportunity to optimize flows and campaigns by thoroughly testing and engaging the audience with aesthetic content and fun, conversational copywriting.
James Oro is a premium eyewear brand designed in downtown Los Angeles. I've had the opportunity to design emails and build out the flows from the ground up and optimize the email & SMS channel.
Here are a few designs I've created for the brand: Xtrema Cookware. I've adjusted the email template to be more in-line with the brand aesthetic and added value props / mission statement along with header and footer nav to drive additional click engagement. The designs reflect the elements and brand colors used on the site and social channels. The designs are overall minimal with subtle animations to add interest and light color blocking to break up the email sections.
This brand has AMAZING content, so it is easy (and FUN) to create elevated custom email designs that are unique and eye-catching. I've designed emails with artistic, moody tones that reflect the look and feel of their social channels, and copywriting that echoes the message-driven graphics and overall brand voice, with subtle animated elements.
This brand has been SO FUN to work with! I've been able to create designs that stand out with their colorful and eyecatching content as well as copywriting that reflects the overall brand voice, with subtle animated elements.
Here are a few designs for the brand: KOZAKH. I've adjusted the email template to be more in-line with the brand aesthetic and added value props, KOZAKH impact banner, and mission statement along with header and footer nav to drive additional click engagement. The sample designs reflect the neutral brand colors and personable copywriting used on the site and social channels. The designs are overall minimal with subtle animations to add interest and light color blocking to break up the email sections.
Moon Magic is a popular jewelry brand with a large subscriber base. I manage the email and SMS channels for this growing eCommerce store and together we focus on email acquisition and promoting frequent new collection launches.
Both channels are very successful and drive significant traffic and revenue for the brand.
Life Clothing Co. is a trendy clothing brand based in L.A. I've designed emails with creative elements and conversational, relatable copywriting based on the edgy brand voice and look and feel of their social presence.
Sophia Webster is a luxury fashion brand known for beautiful, and out-of-the-ordinary styles. This brand inspires creativity and I love including subtle butterfly elements, playful colors, and dynamic effects in the email designs.
I created these designs for my portfolio many years ago and they've never seen an inbox BUT they're still pretty cute, right? So fun and colorful, just like the brand.
Here are a few sample designs for the natural and sustainable skincare brand: The Botanyst. I LOVE the brand aesthetic and that it is female-founded. These designs were so much fun—inspired by the beautiful and minimal photography and thoughtful copywriting on the site and social channels.