About – That Email Girl

years of experience

0 +

email marketing
from start to finish
Hello! I'm Michelle Hollatz

WHY ME?

No need to hire a copywriter, a designer, a strategist, a coder, and an analytics manager (or an expensive agency) for your email marketing and SMS programs. Ready to sip peach Bellinis on a beach and never worry about email marketing again? I will take care of your email and SMS marketing from start-to-finish.

Coming from the agency world, I’ve made it my mission to provide premium agency level service — including deliverables, analytics, and full-service support you would expect from an enterprise agency, but with the benefit of flexibility and the personal touch of working with an independent marketing freelancer.

I am ALWAYS challenging myself to improve, learn, and stay up-to-date on industry trends so that my work is completely up to snuff. For you, this means when you work with me, I will knock it out of the park. Every. Single. Time. I take pride in my work and I want my clients to be 100% delighted with every project, 100% of the time.

I want to help you elevate your email program with clever and compelling copy, and breathe life back into your email strategy. With a fresh look at your email program, we can work together to implement strategies proven to kick start your engagement KPIs, site traffic, and conversions.

TECHNICAL SKILLS

Klaviyo Certified Partner

I have in-depth experience with many enterprise-level ESPs including Klaviyo, IBM Marketing Automation (Silverpop), Bronto, Braze (App Boy), Maropost, Emarsys, Mail Chimp, and others, as well as SMS platforms and email acquisition overlay builders such as Attentive, JustUno, Privy, etc. That being said, I am Klaviyo certified and highly recommend Klaviyo to all of my clients.

Experience

QUALIFICATIONS

I have 10+ years of industry background in every aspect of email marketing, including copywriting, design, coding, SMS, complex audience segmentation, database management in high-volume, multi-channel environments, A/B testing, analytics, and strategy.

Klaviyo

Email Automation

HTML Coding

Email Design

kind words from some of my lovely clients...

I worked with Michelle for over 2 years and the experience was perfect. She's extremely knowledgable about the space and is very proactive in her workflow. I highly recommend working with her.

Just wanted to say thanks for all the help and support on James Oro. I thought you did an absolutely killer job especially with doing HTML emails. All of the work done + reporting was on par with the best agencies I've been part of or worked with!

For over two years, Michelle has been an essential part of the Xtrema family, helping us revamp our email flows and driving consistent growth. The best part? Her flexibility and willingness to test and try new things! We’re always bringing fresh ideas and projects her way, and Michelle dives in with enthusiasm every time. Her creativity, strategic thinking, and adaptability have made her an invaluable partner. If you’re looking for someone who’s not just talented but also game for innovation, I highly recommend Michelle. Thank you for all you do, Michelle—here’s to more exciting projects ahead! 🚀

I often say to our team, we found a true gem working with you Michelle, you are professional, fun, filled with passion and always make the ideas in my brain come to life!! We are glad you have felt the love from our team because your work is a true extension of our family and brand, thank you for being YOU!

Thank you Michelle for all you are doing on behalf of Ceramcor and our Xtrema Cookware brand. Your performance continues to generate excellent results. Thank you so much. 🤩

that email girl